Grab a cup of coffee and take a little break…

One of My Favorite Ways to Get “Unstuck” 

We all have those moments where we fill “stuck” and unable to see what it is we need to do to move forward. Thankfully we don’t have to stay in this moment of “non-doing.” In fact, with a little exercise and a few minutes time you can get “unstuck” and back on track to creating the life you desire and have earned. 

Intentions + Commitment = Results 

Knowing where your commitment and energy levels are at can go a long way to helping you set the intentions that best support where you are today in life and in business.  

Time to Refresh, Renew & Revitalize Your Website

Today for just a moment let’s change the way we look at our website. Rather than see it as a painful chore, or something we never have time for. Why not see it as a vital part of our business. One that creates online relationships, connects to those we are here to serve and bring new life into our business.

Go ahead, pause take a breath and do this…

Now that you can see your website as a vital part of your business, I have no doubt that you can see why it too deserves a little of your love and attention. And here’s the best part …

Time to Dust off those Unfinished Projects

Are you an “idea” person. Someone who always has a new idea, and rarely has the time to explore it, let alone finish it? I know I am not alone in this. There are plenty of us idea people with lots of unfinished projects out there, and I say we band together and help each other out.

Here is what I am going to do with my Spring Cleaning month, and I would love for you to do this with me.

Recover from Shiny Object Syndrome

In business there is always some fancy new gizmo that “YOU HAVE TO HAVE” in order to be successful in business. At least that is the lie we allow ourselves to believe.

Launching a new business does take tech. It takes money and there are tools you will want to invest in to grow your business. But the tools you need are 100% up to you and the business you are running. Not the current marketing trends.

Check out this video story of a client who cut her monthly costs from $782 to under $100 a month but cutting out what wasn’t truly supporting her business.

Time to do a little website spring cleaning and rewarding!

I love spring cleaning because it always offers me a fresh new look on the abundance of my life. All the things I have and have accomplished come to the surface to be polished and appreciated. This is true with my home, business and my website! So today we are going to chat about website spring cleaning and how to make it simple, easy and fun!

A Fresh Look At Your Website Content Through the Eyes of Your Customer

This month we have been focused on connecting with our ideal customer through the pages of our website. Today, we are going to shift our view point and mind set, and take a look at it all through the eyes of your customer.

 

Don’t be “Salesy” just have a conversation with your customers.

This month we have been talking about connecting with our ideal customers, or our target market, and we have talked a lot about tuning into to what it is that our customer truly needs, and how we can make their corner of the world a little a better place.

Today I want to switch gears just a bit and talk a little bit about what they don’t need. More specifically I am talking about the “sales” tactics out there, and how most of us are just done being “sold” too.

Who You Shouldn’t Be Selling To

It’s time to stop giving your energy on those you shouldn’t be selling too.

All too often I hear people say, “Teresa I want to help everyone. So everyone is my customer.”  And my response is always, “That must be exhausting!”

Being a business owner is hard enough, especially if you are doing much of it on your own, so why exhaust your energy on those who are looking for exactly what you have to offer.

Who is Your Ideal Customer? 

One of the most important aspects of building a business is creating relationships that will last, and the best way to do this, is to take the time to get to know your customer on a more intimate level. This isn’t anything new and I have no doubt you’ve already gone through an avatar worksheet that helps you know your ideal customers better. But have you ever thought about how that information can help you connect online with more than just words?

What Your Customers Are Actually Saying

Marketing is one of the most important things you can invest in as a small business owner. As a small business owner, especially one just starting out, you know this, just as clearly as you know it just may not be in the budget right now.

You are prepared to rely on your own creativity and cleverness to get things started until you can afford to hire someone to help out, but where do you begin? You know you want to connect in the most authentic way, which isn’t always easy when you’re doing it alone.

Break the Barriers of Competition

When we break the barriers of competition we discover greater levels of success.

When we begin planning and building our websites and other marketing materials it is pretty normal and common to take a peak at what our competition is doing. There is nothing wrong with this if we are simply looking for inspiration, but when we are looking from a perspective of competition we are playing a game that can ultimately hurt our businesses, reputation and relationships.

Defining Your Prices, Discounts, and Discount Policy

Defining Your Prices, Discounts, and Discount Policy in a way that honors you and your business.

In our previous post we touch briefly on the value of defining your prices, discounts and discount policy. Today I thought we could expand on that and offer a few tips to help ensure that you are getting paid your worth, and are easily able to cover your operating expenses each and every month.

Treat Your Website as a Contract with Yourself 

Being an entrepreneur also offers challenges that aren’t often faced when working for others, challenges that can benefit us greatly or lead us to ruin. One of the best ways I have found to ensure that I am enjoying the benefits while avoiding the ruin is to treat my website like a contract I have with myself.

Like any good contract there are things we build into our website that offer structure and guidance. And this structure and guidance isn’t just for our customers. It is also an incredible resource for us as business owners.

Create Your “About Me” Story Exercise!

Write your story from a heart centered place as you work through the steps below. Don’t worry about perfection, there is plenty of time to pretty things up once your story has been told in this initial draft.

Share Your Story by Being Relatable

 When someone comes to your website, and wants to know more about you, they are looking to connect on a personal level. They aren’t so interested in your story of perfection, or even your personal resume. After all those can both be a little intimidating. They want to know the real you and feel a real connection.

Focus on Your Value First

Building a home page can be an overwhelming task. After all it is our online storefront to the world, and the entry point for those who need exactly what we have to offer. We feel pressured to make sure that everything is perfect, and in it’s place. And all too often we don’t know where to begin so we venture out and look at what others are doing for a little inspiration. And in doing so we often lose site of the value we have to offer.

Connecting with Your Ideal Customer Through Your Home Page

When it comes to building our websites, the home page is the place where we like to squish everything! Our mission, products/services, hours of operation, contact information, freebies and just about anything else we feel is vital to our business.

But squishing all of this together can get a bit overwhelming. Especially if we are trying to make it all visible at first glance.

Before Offering the Friends/Family Discount

3 Things to Consider Before Offering the Friends/Family Discount

As business owners we are all approached by well intentioned friends and family members looking for a discount. It’s tempting to say yes. After all we love our friends and family and we want to help take care of them whenever we can. But saying yes, can put you in the poor house. So before you do take a moment to consider these three things …

Before Adding New Products/Services

3 Things to Consider Before Adding New Products/Services

With the new year in full swing there is a lot of buzz and excitement about upping our game for 2019. And for many of us that buzz and excitement is adding to our products and services list.

Turning Website Content into Facebook Posts

One of the struggles a lot of us have is where to find good content, not only for our website but for our social media pages as well. I am not a social media expert, and don’t want to be, but I do have a few tricks up my digital sleeves I am happy to share with you!  (Oh and if you are looking for a social media expert check out my friend Kim on my Partners & Referrals page!) 

Discovering Fresh Content for Your Website

 

The best way to keep your name and your business familiar is to have something worthy to share, often. In the world of websites this translates into content. It can be blog posts, articles, or new services pages. Whatever you call it, adding something new on a regular basis is going to enhance your visibility and keep you familiar in the eyes of those who may just need your services in the near future.

 

Setting Clear Boundaries from Your Website Pages

With the New Year underway we are all busy setting intentions and goals for an abundant and wildly successful year ahead.  All of this is great, fabulous and wonderful, but not quite enough! If we don’t set some clear boundaries along the way we are going to turn our determination and drive into serious burnout!

Let’s Connect!

         

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