Grab a cup of coffee and take a little break…

Do Your Branding Elements Align?

Making sure your branding elements align after those, "tiny changes." Have you ever thought, "let me make this one little change," only to find yourself with a brand new design 30 minutes later? Maybe it is just me, and actually that is exactly what I did last week on...

Refresh, Renew & Revitalize Your Website

3 benefits when you refresh, renew & revitalize your website. Today I am putting on my Life Coaching hat to talk about the personal benefits we all receive when we allow ourselves to take a step back and look at things through fresh eyes. Video recap Today for...

Time to Dust Off Those Unfinished Projects

Time to dust of those unfinished projects and get them done or let them go. Confession time... I have the hardest time completing projects. There are so many things I have started that could truly be amazing. When it comes to the last 5% of a project, I am a serious...

Recover from Shiny Object Syndrome

Time to reclaim your sanity, finances and control of your business and recover from shiny object syndrome. In business there is always some fancy new gizmo that "YOU HAVE TO HAVE" in order to be successful in business. At least that is the lie we allow ourselves to...

Website Spring Cleaning

Time to do a little website spring cleaning and rewarding! I love spring cleaning because it always offers me a fresh new look on the abundance of my life. All the things I have and have accomplished come to the surface to be polished and appreciated. This is true...

A Fresh Look At Your Website Content

A Fresh Look At Your Website Content Through the Eyes of Your Customer This month we have been focused on connecting with our ideal customer through the pages of our website. Today, we are going to shift our view point and mind set, and take a look at it all through...

Don’t be “Salesy”

Don't be "Salesy" just have a conversation with your customers. This month we have been talking about connecting with our ideal customers, or our target market, and we have talked a lot about tuning into to what it is that our customer truly needs, and how we can make...

Who You Shouldn’t Be Selling To

It's time to stop giving your energy on those you shouldn't be selling too. All too often I hear people say, "Teresa I want to help everyone. So everyone is my customer."  And my response is always, "That must be exhausting!" Being a business owner is hard enough,...

Who is Your Ideal Customer?

Getting to know Your Ideal Customer to connect more genuinely online. One of the most important aspects of building a business is creating relationships that will last, and the best way to do this, is to take the time to get to know your customer on a more intimate...

What Your Customers Are Actually Saying

When you know what your customers are actually saying it is easier to speak their language... Marketing is one of the most important things you can invest in as a small business owner. As a small business owner, especially one just starting out, you know this, just as...

Break the Barriers of Competition

When we break the barriers of competition we discover greater levels of success. When we begin planning and building our websites and other marketing materials it is pretty normal and common to take a peak at what our competition is doing. There is nothing wrong with...

Defining Your Prices, Discounts, and Discount Policy

Defining Your Prices, Discounts, and Discount Policy in a way that honors you and your business. In our previous post we touch briefly on the value of defining your prices, discounts and discount policy. Today I thought we could expand on that and offer a few tips to...

Treat Your Website as a Contract

Treat Your Website as a Contract ... A contract with you! This is something I have been saying quite a bit lately and today thought I would clarify exactly what it is that I mean. Check out this Facebook Live conversation, or scroll down for the video recap!...

Create Your “About Me” Story Exercise!

Check out this "About Me" Story Exercise In my last post I ways of being relatable when sharing your story on your about me page. Share your Struggle Be warm and inviting Connect through a shared desire Along with these examples I shared the about me pages of three of...

Share Your Story by Being Relatable

Creating your "About Me" page by Being Relatable When someone comes to your website, and wants to know more about you, they are looking to connect on a personal level. They aren't so interested in your story of perfection, or even your personal resume. After all those...

Focus on Your Value First

Focus on Your Value First When Building Your Home Page Whatever it is that you do you want your website to reflect the value you have to offer. You could be a social media expert, purse designer, or coffee roaster. Each of these roles are valuable to someone in the...

Capture Website Visitors Attention

Capture Your Website Visitors Attention Before They Click Away Today we are talking all about your home page, and how important it is to grab your website visitors attention right away. Check out the conversation on this Facebook Live......

Before Offering the Friends/Family Discount

3 Things to Consider Before Offering the Friends/Family Discount As business owners we are all approached by well intentioned friends and family members looking for a discount. It's tempting to say yes. After all we love our friends and family and we want to help take...

Before Adding New Products/Services

3 Things to Consider Before Adding New Products/Services With the new year in full swing there is a lot of buzz and excitement about upping our game for 2019. And for many of us that buzz and excitement is adding to our products and services list. Check out this...

Turning Website Content into Facebook Posts

Facebook Live Replay: Turning Website Content into Facebook Posts One of the struggles a lot of us have is where to find good content, not only for our website but for our social media pages as well. I am not a social media expert, and don't want to be, but I do have...

Discovering Fresh Content for Your Website

Facebook Live Replay: Discovering Fresh Content for Your Website The best way to keep your name and your business familiar is to have something worthy to share, often. In the world of websites this translates into content. It can be blog posts, articles, or new...

Setting Clear Boundaries from Your Website Pages

Catch the replay of my Facebook Live: Setting Clear Boundaries from Your Website Pages With the New Year underway we are all busy setting intentions and goals for an abundant and wildly successful year ahead.  All of this is great, fabulous and wonderful, but not...

She Didn’t Believe Anyone Would Want Her Services

Susie was so surprised to learn discover how many were interested in her services! "Who's going to really want my services," Susie shared with me over a cup of coffee, and I understood her fear. As a metaphysical practitioner and healer, living in a small farming town...

Rising Up from the Chaos and Clutter

Discover how Crystal created a thriving business and a life she loves by taking that critical step forward. Sometimes the step we need to take isn't so scary, but when it feels daunting and overwhelming we feel just as stuck. If you would have asked Crystal to...

Creating Fresh Website Content Easily… 

You don’t have to reinvent the wheel to easily create fresh website content When I was a young and naïve entrepreneur I found myself feeling overwhelmed with creating fresh website content to share with my customers and newsletter subscribers.  I had this crazy idea...

Guest Post ~ Striving for Error Free Content

This week's post has been shared by Betty Hilliard of Mainstay Editorial Services, Betty is my Copywriting/Copy Editing expert who has an extensive background in corporate communications developing award-winning marketing campaigns, marketing pieces including...

Guest Post ~ Creating Content That Entertains

This week's post has been shared by Betty Hilliard of Mainstay Editorial Services, Betty is my Copywriting/Copy Editing expert who has an extensive background in corporate communications developing award-winning marketing campaigns, marketing pieces including...

Have Your Defined Your Non-Negotiable Boundaries

Have Your Defined Your Non-Negotiable Boundaries One of the most important things you can do as a business owner is to create boundaries. Boundaries that define clearly who you are available to, when your available and exactly what you are available for. These become...

Guest Post ~ Increase Productivity and Delete Digital Clutter

This week's post is coming to you from my organizational expert Crystal Nerpel of Cloud Nine Organizing who takes us through the process, sharing her own changes for going from to-do to TaDa! ____________________________________ Digital clutter can become a...

Guest Post ~ Does Your Home Office Inspire Productivity?

This week's post is coming to you from my organizational expert Crystal Nerpel of Cloud Nine Organizing who takes us through the process, sharing her own changes for going from to-do to TaDa! ____________________________________ Does your home office inspire...

Stop Negotiating Your Products/Services

It's time to Stop Negotiating Your Products/Services Have you ever found yourself regretting a product and/or service you promised to offer?  If the answer is yes, you know how draining that can become as a business owner and you are not alone. It is pretty common for...

Stop Negotiating the Family/Friends Discount

It's time to stop negotiating the Family/Friends discount Have you ever heard someone say, “Hey my sister does that, and she can give us a great deal!” Now have you ever heard that knowing you are the sister, expected to offer up that that great deal as a...

Guest Post ~ Creating Content That Educates

This week's post has been shared by Betty Hilliard of Mainstay Editorial Services, Betty is my Copywriting/Copy Editing expert who has an extensive background in corporate communications developing award-winning marketing campaigns, marketing pieces including...

Determining Your Products and Services

Tips for Determining Your Products and Services Starting off many small business owners struggle with finding the right combination of products and/or services. The truth is that there is an incredible world out there offering us many things. As business owners we...

Guest Post ~ Go From To-Do to TaDa!

This week's post is coming to you from my organizational expert Crystal Nerpel of Cloud Nine Organizing who takes us through the process, sharing her own changes for going from to-do to TaDa! ____________________________________ If your To-Do List is overwhelming then...

Improve Your Success Today

You can improve your success, starting today!  As a busy woman, you know what it is like to be pulled in a million different directions. Whether you are coordinating your preschoolers spring program, organizing a community fundraiser or building a business your to-do...

Guest Post ~ Writing for the Web

This week's post has been shared by Betty Hilliard of Mainstay Editorial Services, Betty is my Copywriting/Copy Editing expert who has an extensive background in corporate communications developing award-winning marketing campaigns, marketing pieces including...

Stop Negotiating How You Communicate

It's time to stop negotiating how you communicate. One of the biggest time drains I have found in my day to day life is trying to manage all of the ways people choose to communicate with me. We are in a technology age. With that comes phones, voice mails, emails,...

Guest Post ~ Be Productive While Working From Home

This week's post has been shared by Betty Hilliard of Mainstay Editorial Services, and was written by  my organizational expert Crystal Nerpel of Cloud Nine Organizing.  ___________________________________ 5 Tips for Being Productive While Working from Home  It’s a...

How to Say NO to the “Inside Advantage”

It is time to say no to the “Inside Advantage” When beginning a new project, whether it be a new volunteer opportunity or new business venture, it is wonderful to have family and friends who are as excited as we are. When they jump on board with us, we feel their love...

Guest Post ~ Be Intentional: Avoid the Busywork Trap

This week's post is coming to you from my organizational expert Crystal Nerpel of Cloud Nine Organizing. As a busy mom with two active kids, and a business owner, Crystal knows a thing or two about staying focused and getting things done....

Stop Negotiating When You’re Available

It's Time To Stop Negotiating When You're Available One of the biggest mistakes I have seen community leaders and business owners make is the idea that they are “always available.” This is particularly true for those of us who volunteer or are in the service industry...

Setting Clear Expectations on Your Contact Page

Clear up confusion by setting clear expectations on your contact page. Your contact page is more than a phone number, email address and contact form. Your contact page is an opportunity for you set clear expectations and boundaries with your potential customers. I...

Sharing Your “Why” To Connect Authentically

Give your visitors the chance to connect authentically with the real you. One of the biggest mistakes I have seen people do is to make their About Me page a professional resume. YAWN ... When all you have to offer is a bullet point list of your education, training and...

Creating an Easy Flowing Home Page

Create an easy flowing home page that shares exactly who you are! Your home page is the front door to your online business presence. It is the place that your visitors will make the decision to “come inside” and find out more, or move onto the next place. So it is...

Creating Clear Concise Content

Creating clear concise content your ideal customers will connect with.  Writing website content is often one of the biggest struggles my clients face. Far to many of them come to me in hopes that I can create clear concise content that perfectly captures who they are,...

Do You Hate Blogging? You are not alone…

I hate blogging Do I really HAVE TO blog? This is a question that has been coming up a lot lately, and so I thought today I would share my thoughts on blogging, and hopefully help out those who really hate blogging. Blogging is a great way to share your passion, your...

Does Your Responsive Web Design Look Amazing

Does Your Responsive Web Design Look Amazing on ALL Devices? One of the things that I promote with my clients is the fact that our web designs are responsive, which in a nutshell means your website looks good and easy to read on all devices.  This includes your iPad,...

Launch Your Website with Enthusiasm

Launch your website for maximum visibility! When it comes to getting your business, services, products and name out into the world, there are few things that can do what a website can for you.  Your website is your store front to the internet world.  It is your...

Lead Magnet Traps to Avoid

Respect your customers and avoid these lead magnet traps! There is no question as to how important lead magnets are to building your brand.  Especially if you are working with online clients.  This is why I have been sharing so much about lead magnets lately. Doing...

Engaging Your Ideal Customer: Evergreen Mini Course

Creating An Evergreen Mini Course for your lead magnet. Just like the social media challenge, you want to provide a mini course that promises quick results. This is going to show the power of working with you. It will show the impact you can have on a person’s life....

Engaging Your Ideal Customer: The Interactive Quiz Lead Magnet

Creating an Interactive Quiz Lead Magnet  This week as we continuing our Lead Magnet series with one of the most fun lead magnets I have ever created and participated in - the Interactive Quiz Lead Magnet.  An interactive quiz is a great tool that can easily be shared...

The E-book Lead Magnet

Creating a Great E-book Lead Magnet Your Ideal Customer will Want! A few years back it seemed that everyone was offering a free e-book lead magnet. Everywhere you looked someone had a book for you that promised to "change your life." The trouble with many of these...

Engaging your Ideal Customer: Social Media Challenge

Create Fast Results with a Social Media Challenge In this week’s post I am talking all about social media challenges! These have been one of my favorite ways to connect as a consumer, and I have the privilege of being joined this week with my coach and mentor, Paula...

Engaging Your Ideal Customer: One Page Checklist, Cheat Sheet

Simplify their life with a One Page Checklist, Cheat Sheet As I shared in my last post, one of the best ways to build your email list is to create a freebie your ideal customers will love, aka a lead magnet. There are a lot of freebie ideas out there, some great, and...

Lead Magnet Magic

Creating a little Lead Magnet Magic your potential customers will love! There is no better way to build your email list quickly than an awesome freebie, aka lead magnet.  We are a society that loves to receive something for nothing, something the marketing world has...

Top 5 Tips for Simple Website Maintenance

Ensure your website is always at it's best with these 5 easy tips for simple website maintenance! One of the mistakes a lot of small business owners make when it comes to their website, is once it is built that walk away.  Sure they may post blogs, but that is about...

Keeping Fresh Website Content Flowing with Ease

Keeping fresh website content flowing all month long One of the things that I hear a lot from small business owners is how there just isn't enough time in the day to do it all!  I get it and have been there too, yet I also understand the value of keeping fresh website...

WordPress Theme Choice

Finding Perfect WordPress Theme for your website needs allows you create the website of your dreams! One of the first steps to creating a website, once the planning stage is complete is choosing your theme.  A theme is the design behind the over all look and feel of...

Website Brainstorming

Time for a little headache saving website brainstorming! When it comes to creating a new website, many people believe they have it all figured out.  Five pages is all you need and you are up and running, right?  Well maybe, but you may just need a little more.  This...

WordPress Plugins

Finding the right WordPress Plugins for your website needs One of the many tasks of maintaining your WordPress website, and ensuring it does what you need it to do is finding the WordPress plugins you need. A plug-in is basically software containing a group of...

A Trusting Business Relationship

Creating a Trusting Business Relationship via newsletters I don't have to tell you how important it is to build a trusting business relationship with your clients.  When your clients trust you they buy from you, an if they don't trust you... someone else get's their...

Enticing Newsletters Customers Want to Read

The Do's and Don'ts of Creating Enticing Newsletters In my experience the best more authentic engagement I receive is through my newsletters.  I never struggle finding people interested in what I offer when I am at a public event, or through my social media accounts....

Basics of Business Branding

Creating business branding that is all about YOU! One of the things I notice first when working with a new entrepreneur is their business branding.  More accurately their lack of branding.  What I find is that in our efforts to create something fun, unique and...

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