This week’s post has been shared by Betty Hilliard of Mainstay Editorial Services, Betty is my Copywriting/Copy Editing expert who has an extensive background in corporate communications developing award-winning marketing campaigns, marketing pieces including brochures, newsletters, print and radio ads, speeches and website content.
Striving for error-free content and professionalism
Grammar errors look sloppy and are distracting to readers. But, is an occasional error going to drive away your customers? Probably not. People are forgiving, and they can overlook a few mistakes. After all, we are all human, and we all make mistakes.
However, over time small errors can build up to bigger issues. Your website. Your brochure. Your blog. Your social media posts. Your presentation materials. All of your content, is an extension of your business. It builds and maintains your company’s image.
Produce content that contains errors and eventually, you run the risk of damaging your company’s reputation. Even small errors can change the meaning of a sentence and cause confusion. These mistakes can turn into big losses for your company.
Error may diminish confidence in you.
Errors cause customers to question your professionalism and diminish your customers’ confidence in your company. If you aren’t paying attention to the small details in your promotional materials are you paying attention to the bigger details in your business dealings?
Taking the time to make sure your content is accurate and clear is worth it. Your clients are probably not going to acknowledge your great grammar, but having error-free content builds trust with your clients. It makes a good first impression and earns their respect. Good content means you’re paying attention to the little things. It shows you are making an effort.
Your marketing material doesn’t always have to be perfect, but it is meant to attract potential customers. Don’t lose them with distractions such as errors in your content.
Betty is the owner of Mainstay Editorial Services — A Copywriting and Copy Editing service. Betty works closely with clients on a variety of projects to ensuring your communications are on-target for their customers. To find out more about Betty and her services, check out her website at www.MainstayEdit.com